CONSTRUCTION KNOWLEDGE ~for~ SALES, SELECTIONS ~and~ DESIGN PROFESSIONALS
SMA’s unique 12-week certification program picks up where conventional sales training leaves off. It is designed to help your sales, selections, and design staff become trusted construction advisors who can guide prospects to which lot, plan, and options are best for them; Where to spend their dollars now vs. what they could spend later; And most importantly help you to get those prospects off the fence and OFF THE MARKET and working exclusively with your company as their builder of choice. Trained advisors will also help to minimize the burden on your purchasing/estimating team as the sales/selections/design staff will be capable of determining selling prices immediately for many common non-standard option requests.
NEXT CLASS WILL START Q1 2027. Day/Time TBD.
Classes are limited to 12 attendees
PRE-REGISTER NOW to ensure your team’s place.
Typical Curriculum
Learn to help buyers select the home plan and location that will best meet their needs
Learn to interpret grade elevations and find the best placement for the house on the building lot or acreage.
Gain general construction knowledge from foundation to finishes in order to advise what is best for that buyer
Become an effective interpreter of trade and vendor jargon into plain English for your prospects.
Advise buyers what features are critical to invest in up-front, vs. things they could add at a later later time
Gain a much better understanding of building codes and how they impact what can or cannot be built
Practice advanced plan reading, quantity take-off, and cost estimating using on-screen tools (provided).